From Neuroscience to Marketing Excellence
My journey into marketing began in an unexpected place: the neuroscience labs at UCLA.
After graduating with a degree in Psychobiology from UCLA in 2021, I discovered that understanding how the human brain makes decisions was the perfect foundation for modern marketing. This unique perspective led me into the fast-paced world of tech sales, where I quickly rose through the ranks at two high-growth startups.
At Matillion and later at Satori (which achieved a successful exit)—I didn't just sell; I architected marketing systems that delivered extraordinary results. My email campaigns at Satori consistently achieved over 50% open rates at the enterprise level, far exceeding industry standards of 15-20%.
Why I Left Tech for Main Street
After years at these high-growth startups, I had an epiphany: the advanced marketing and sales strategies that scaled billion-dollar tech companies could transform any local business—but they weren't getting access to them.
I saw local businesses paying $5,000+ monthly retainers for mediocre results. Agencies charging enterprise prices while delivering intern-level work. Business owners getting ghosted by their "account managers" while their competitors ate their lunch.
The truth hit me hard: It doesn't take much to stand out in the local space, but when you do, the impact is life-changing. A contractor doesn't need a $50K marketing budget—they need someone who understands psychology, data, and what actually drives customers to pick up the phone.
That's why I founded Richey Consulting in November 2024. To bring the same psychology-driven, data-obsessed approach that built unicorn startups to the businesses that build our communities.
at Enterprise Level
Satori
for Local Clients
"Marketing isn't about tricks or hacks—it's about understanding human psychology and delivering real value."