The Concrete Contractor Marketing & Advertising System

In most markets, $150-300 per qualified lead is solid. Under $150 is excellent. This assumes proper targeting and qualification—if you're getting $50 leads, they're probably tire-kickers. The $264/lead I achieved for my Colorado client resulted in $6,000-$15,000 jobs with a 35%+ close rate.

Depends on what you have. If your site loads fast, works on mobile, and we can add landing pages—I can work with it. If it's a slow, outdated site that makes people click back to Google, we need to fix that first. A bad website will tank your Google Ads performance no matter how good the campaign is.

Home Advisor and Angi sell the same lead to 4-5 contractors. You're competing on speed and price with shared leads. With your own concrete contractor marketing system, leads come directly to you—exclusive leads, no competition, and they've already chosen you by the time they call. Most of my clients use this as a Home Advisor alternative and stop paying for shared leads within 90 days.

Even better. Specialization helps with concrete contractor SEO and Google Ads. Whether you focus on stamped decorative concrete, driveway installation, flatwork, or foundation work—we target those specific keywords and filter out irrelevant searches. Decorative concrete marketing is different from foundation contractor advertising. More targeted = higher quality leads = better close rates.

Minimum $3,000/month in ad spend to get meaningful data and results. Sweet spot for most concrete contractors is $5,000-$10,000/month. At that level, you should generate 15-30+ qualified leads monthly, depending on your market and services.

Total concrete contractor marketing costs depend on your goals. For a complete system (website + SEO + Google Ads management), expect $4,500-$6,000 upfront for the website, plus $1,500-$2,500/month for ongoing marketing, plus your ad spend budget. Sounds like a lot until you realize one $15,000 foundation job pays for 6+ months of marketing. Most contractors see positive ROI within 60-90 days.

I work with concrete contractors across the United States. The marketing strategies—SEO, Google Ads, website optimization—work the same whether you're in Colorado, Texas, Florida, or California. I've helped contractors grow their concrete business in markets of all sizes.

The highest-ROI concrete advertising strategies are: (1) Google Ads targeting high-intent keywords like "stamped concrete patio near me"—these searchers are ready to buy. (2) Google Business Profile optimization so you show up in Maps for local searches. (3) Before/after photo galleries on a fast, mobile-optimized website. (4) Retargeting ads that follow visitors who didn't convert. Skip generic social media posts and focus on platforms where homeowners actually search for contractors.

Commercial concrete work requires a different marketing approach. Target keywords like "commercial concrete contractor" and "concrete contractor for general contractors." Build relationships with general contractors who sub out concrete work—they're often searching for reliable subs. Create a dedicated commercial page on your website showcasing warehouse floors, parking lots, and commercial foundations. Commercial jobs have longer sales cycles but much higher contract values.

Yes. Every engagement starts with a concrete contractor marketing plan tailored to your specific services, service area, and goals. The plan covers: keyword research for your market, competitor analysis, website recommendations, Google Ads campaign structure, and SEO roadmap. You'll know exactly what we're doing and why before spending a dollar on ads. The strategy call is free—I'll outline the plan even if you don't hire me.