Google & Facebook Ads Management

Your ideal budget depends on your industry, competition, and business goals. For local Colorado Springs businesses, we typically recommend starting with at least $1,000-$2,000 per month in ad spend, plus management fees. This provides enough data to optimize campaigns effectively and generate meaningful results. Highly competitive industries may require larger budgets. During our consultation, we'll provide specific budget recommendations based on your goals and competitive landscape.

Unlike SEO which takes months to see results, paid advertising delivers immediate visibility and traffic. You'll start seeing impressions and clicks as soon as your campaigns go live. However, optimization is an ongoing process. The first month typically focuses on gathering data and making initial optimizations. By months 2-3, you should see significant improvements in performance as we refine targeting, messaging, and bidding strategies. Throughout this process, we provide regular reporting so you can track your campaign's progress.

Most businesses benefit from advertising on both platforms, as they serve different purposes in the marketing funnel. Google Ads capture high-intent prospects actively searching for your products or services - they're ready to buy now. Facebook Ads excel at building awareness and generating interest among potential customers who match your ideal customer profile but aren't actively searching yet. Using both platforms creates a comprehensive strategy that addresses multiple stages of the buyer's journey. During our consultation, we'll recommend the optimal platform mix based on your specific business goals and target audience.

We measure success based on your specific business goals, using key performance indicators (KPIs) aligned with those objectives. For lead generation, we track metrics like cost per lead, conversion rate, and lead quality. For e-commerce, we focus on return on ad spend (ROAS), average order value, and revenue generated. For brand awareness, we monitor impressions, reach, and engagement rates. We use advanced tracking and attribution to connect your ad spend directly to business results, providing transparent reporting that shows exactly what you're getting for your investment.

We don't require long-term contracts for our ad management services. We operate on a month-to-month basis because we're confident in our ability to deliver results. However, we do recommend committing to at least a 3-month initial period, as this gives sufficient time to gather data, optimize campaigns, and demonstrate meaningful results. Paid advertising is an iterative process, and the performance typically improves over time as we refine targeting, messaging, and bidding strategies based on campaign data.

Our approach differs in several key ways: 1) We focus on business results, not just ad metrics. 2) You work directly with a senior strategist, not a junior account manager. 3) We provide complete transparency into your campaigns and performance. 4) Our deep knowledge of the Colorado Springs market allows for highly effective local targeting. 5) We limit our client roster to ensure personalized attention. 6) We take an educational approach, ensuring you understand your campaigns and the strategies behind them. Most importantly, we're focused on forming long-term partnerships and growing your business, not just collecting management fees.